I'm a seasoned product researcher and strategist who guides leaders and product teams on how to go from user problems to what's worth building and investing in vs. not.

Through a mixed-methods research approach and a roll-up-my-sleeves attitude I've led the research development of digital experiences from 0→1 in e-commerce, AI product development, and consumer products.

I've solved the stickiest e-comm pain-points at lululemon and have led end-to-end research for clients like Fairstone Bank, Colgate Palmolive, Mattel, TD Bank, and Loblaw Companies to arrive at solutions that are truly loved by their users.